![]() ![]() With Sourav Ganguly as the face of Dadagiri Unlimited 4, we knew that we were offering a great proposition to our viewers. ![]() Sujay Kutty, Executive Vice President & Business Head, Zee Bangla, says, "Dadagiri has always been a premium product for us. To engage the target audience, the channel has for the first time came up with an on- ground'Dadagiri show' for the mass, live with Sourav Ganguly at South City Mall, Kolkata. For the'Dadagiri' launch campaign, Zee Bangla has adopted a manifold approach experimenting with newer ways of connecting with the viewers through digital, on-ground and OOH activities. Zee Bangla, the popular 24x7 Bengali entertainment channel, has launched yet another innovative ground activity to increase the TRP ratings of their premium show'Dadagiri' Unlimited Season 4, which is a new quiz show hosted by cricket star Sourav Ganguly. ![]()
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